To: James Cameron | From: Papyrus

January 5, 2010 at 4:26 pm Leave a comment

First off, sorry to all you who loyally check my blog every day. I have so many things planned for it and they are all in the works. I need to just go ahead and finish one, post it, and move on to the next!

ANYWAYS…
I recently saw a blog post about the typeface used in the new movie AVATAR currently out in theaters. By now, we’ve all heard at least something about this new blockbuster, so there is no need for me to elaborate more on it except for saying that I’m just now considering going to see it. The typeface used in all promotional material, down to the title of the movie is Papyrus.

Papyrus is one of those typefaces (like Comic Sans) that a designer despises. It breaks up the true beauty behind each character with a strange distressed feeling that does not seem to match the thoughtfulness behind each letter. There are so many other ways to achieve an parchment-like old style feeling than to just cut out parts of letters.

Getting back to the movie, AVATAR has basically brought life back into the world of Papyrus. This letter posted on the Pr*tty Sh*tty blog is beautifully written. It hits every stereotyped usage surrounding this typeface including New Age spa owners and young couples creating their own wedding invitations.

The moral of this post…. let a designer help you with your work. We know a thing or two about type and choosing a typeface that will work best for your application.

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Entry filed under: Typography.

PANTONE Spring Color Forecast Our Wedding : INVITATIONS

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