Graphics of Olympic Proportions

February 9, 2010 at 4:08 pm 2 comments

Now that the hype of Super Sunday is finished with a victory for the New Orleans Saints during their first ever Super Bowl appearance, a lot of attention has quickly turned to the 2010 Winter Olympic Games in Vancouver. I love the Olympics; both summer and winter. I honestly can’t think of another time where nations form together in support of the men and women who have dedicated their lives to a sport. Countries watch in awe as their fellow citizens climb onto the victory stands to accept their metals, and we all cheer them on together.

In honor of the Olympics, the athletes and everyone else who works so hard to make this even happen, I wanted to share the graphics of these games. It is so important to have a cohesive image carried throughout these games. The identity of each individual Olympic games that helps the spectators navigate their way to the many venues and events.

The “VANOC” design team for the Olympics has a wonderful story behind how they created such a fantastic system. You can watch their process in the below video. Basically, they did an extensive amount of research to figure out what Canada meant to Canadians: the land, the culture, etc. After hearing what they had to say, the team created a “carrier” system which was a series of shapes representing the land, the water, the mountains, the sky, the snow. From this carrier, they built a texture series followed by a cultural illustration series and completed using pictograms of the different competitions for the games. To create these graphic series, the team relied on photographs either found in magazines, online or their own photos. Go here to see their inspiration images.

If you love these graphics as much as I do, I’m sure you would love to also have them as a new desktop image. GUESS WHAT! You can download them here. Enjoy the video on the creating of the graphics. It’s extremely inspiring and educational…. if you would ever need to create a full-blown graphic system.


Entry filed under: graphic design.

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