Creating Options : Lauren & Tim’s Invitations
When a bride and groom have a specific theme they want for their wedding, it’s important that the invitations follow that theme. When Lauren and Tim told me they wanted their wedding to have a real Nashville theme with the printed material to reflect the stylings of Hatch Show Print posters, I was so excited to have fun with these. Hatch Show Print is known for their unmistakable letterpress look; a little rough around the edges, mixed type, full-flushed word lines. They have been in business for 129 years, and their look has hardly changed. It’s completely timeless.
I knew when starting these invitations that I would have to give the bride and groom a couple options because they are a modern, trendy pair, and also very clean-cut, so I knew the distressed look of the posters wasn’t going to be for them. To me, it’s important to give a couple several options to choose from especially when they have a theme. I want to be absolutely certain that I help them follow their theme and communicate it appropriately to their guests.
Here are their “Nashville” styled invites:
If you’ve been following my blog, you may recognize this style as the look they used for the rehearsal invitation.
They loved this look, but were concerned that it may have been too much for the invitation.
The final option for their wedding strayed completely away from the Hatch Show Print style. When thumbing through my invitations options, Lauren fell in love with an invite that used flourishes as a graphic element. However, in order to bring it to be a little less formal, I changed the typefaces to be a condensed sans-serif to try to incorporate the look they were wanting.
Through this, I realized how important it is to not only give the couple look options within their theme, but to also give them something that can basically relate, but still stick with a classic wedding invitation look. Lauren and Tim chose to use the final option shown. I would have been happy to have used any of them. In fact, if you would like to see any of these options printed, I have assembled each of them!